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EMindReader.com can site numerous advantages ETS provides
over the traditional methods of communication. However, providing
a case study example may be the easiest.
| The project: |
Drug company is sending out information packets to 30,000
physicians in the U.S. and Canada. The packet includes
two printed pamphlets and one compact disc. |
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| The results: |
60,000 pamphlets printed (6 & 10 pg.)
30,000 CDs are burned and printed
30,000 packets sent via US Postal Service |
The Comparison:
| EMindReader: |
vs. |
|
Traditonal Methods: |
|
All content digitized, emailed
Mail opened:
Clicked on pamphlet #1link:
Clicked on pamphlet #2 link:
Clicked icon to view CD presentation:
Average CD view time (seconds):
Who, when, and how long:
Cost to develop and deliver campaign: |
70%
14%
19%
16%
55
Known
$48,000 |
|
Material printed, packed, mailed
Mail packet opened:
Read pamphlet #1:
Read pamphlet #2:
Opened, loaded, and viewed CD:
Average CD view time:
Who, when, or how long:
Cost to develop and deliver: |
30%
Unknown
Unknown
Unknown
Unknown
Unknown
$214,000 |
|
MARKET INTELLIGENCE:
Volumes of useful and
actionable marketing
information !
|
|
|
MARKET INTELLIGENCE:
ZERO ! |
|
|
Saved $166,000 ! |
|
|
Spent way too much ! |
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